then you include a story about a woe that your customer can relate to, and then
show why your product is the solution to their problem.Let's take a look at how
this concept could be used in a few different industries:Weight Loss: I was fat. Now
I'm thin.Business Opportunity: I was poor. (By the way, have you ever seen the movie
"The Pursuit Of Happiness" starring Will Smith. with virtually no interest. By telling a story
about somebody else, you are not threatening your readers. But when they got on the
blower to Jacks Plumbing, they were on time, clean, took their shoes off at the
door and fixed the problem right away.Here's the headline:"The Astonishing Story Of Why This Frustrated
Rose Bay Housewife Fired Her Lazy Plumber"If a real estate agent was trying to attract
listings, then they could make the customer the nike tn star by talking about the fact they
had their house on the market with another agent... Here's a way to create your
ad that's been used by some of the most profitable ads of all time.Essentially, you
have somebody take centre stage... even after having another plumber come out and inspect the
problem. Watch it and notice how it effects you as you do, because your customers
will have the same reaction to this sort of advertising.#3. 3. This is a perfect
example of this concept. But when they listed their property with XYZ Real Estate Agency,
their revolutionary approach sold the property in just 17 days.Here's the headline:How A Local Mechanic
Sold His Home In Seventeen Days By Taking His Real Estate Agents Advice - And
Tossing It In The Trash!An accountant could ask one of his clients to star in
an Nike Requin advertisement where they explain how they were paying over $67,864 in taxes. Non threatening.
Pick up any magazine from your local news agency and you're guaranteed to find plenty
of stories in there about everyone from celebrities to your average Joe.#2. Now I'm rich.Beauty:
I was starting to age. In essence, the reason behind the success of this strategy
is two-fold...#1. Could they also try this strategy? Let's take a look:A plumber could make
one of their customers the star. The human element. Everyone loves an underdog and by
using this approach you tap into this appeal. The customer could tell a story about
how their existing plumbing wouldn't work... But after working with ABC accountants, they reduced this
amount to $48,493 saving themselves over $18,000.Here's the headline:Struggling Computer Company Accidentally Discovers A Legal
Way To Save Over $18,000 A Year On TaxesDid you notice how I turned around
what some people would call a boring business (accounting, plumbing, real estate) and made it
an irresistible read?That's what adding the human element can do. For example, in a business
opportunity ad or sales letter the star can say "I felt like a loser" whereas
you wouldn't win any friends by saying: "Do you feel like a loser because you
haven't made enough money / lost the weight you promised yourself to lose, etc."Do you
want to learn the easiest way to get more customers fast? I have just completed
my brand new guide "7 Ways to Get More Customers" where I outline everything so
it's as easy as 1, 2... Now I'm looking ten years younger.But what about the
ordinary business like a plumber, real estate agent or accountant. Overcoming adversity. Download it for
free by visiting http://www.copywritingthatsells.com.au.
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